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Google Ads cost per lead results across six moving companies
By Nathan Murray September 14, 2026
Cost per lead, conversion rates and spend from six real moving company Google Ads accounts across the United States, benchmarked against 2026 industry figures.
Nathan Murray with Megan Goeke and Jenna Lukasiewicz at Hello Beautiful Bridal in Kearney Nebraska
By Nathan Murray September 14, 2026
Our first client signed in fall 2021 and is still with us. The full history of one bridal shop's marketing, and what actually changed.
Comparison of Meta Ads and Google Ads results for two bridal shops
By Nathan Murray September 13, 2026
Real numbers from two bridal shops, one on Meta and one on Google, plus an honest account of what can and cannot be compared. 2026 analysis so you can decide.
photo of the front of hello beautiful bridal in kearney nebraska
By Nathan Murray September 12, 2026
747% return on investment, 314 online bridal appointments, 1,062 phone calls, and an $18.09 cost per lead. 5 years of Google Ads data from one bridal shop.
Bar Bridal storefront in Dublin Georgia, six months after opening
By Nathan Murray September 12, 2026
Bar Bridal opened in June 2025 with no marketing. By January it booked 35 appointments in a month, the busiest it had ever been. See how we did it on our blog.
meta ad for a bridal shop free vip appointment upgrade
By Nathan Murray September 12, 2026
564 leads at $5.91 each, 47 booked appointments, and $58,377 in dress sales. A full Meta Ads breakdown for a bridal boutique in Georgia, numbers included.
A bride in a white dress is holding a bouquet of flowers
By Nathan Murray September 2, 2026
Want to grow your bridal shop in 2026? These 10 proven marketing strategies will help you book more appointments, grow your reputation, and increase leads.
A residential roofer working on the roof of a house.
By Nathan Murray April 30, 2026
From Google Ads to review automation, here’s exactly what I’d do to grow a residential roofing company in 2026. Actionable, no-fluff tips from a marketing expert!
Aerial view of roofing work in progress
By Nathan Murray April 29, 2026
Discover how to market your commercial roofing business in 2026 with proven strategies. 4 different levels, from the initial groundwork to a regional leader. Click to read!
custom kitchen done by home service pro
By Nathan Murray April 28, 2026
Service business planning for 2026? Check out our free guide that will help you get leads, close sales, and grow your business.
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