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Email Marketing for Service Businesses

Stay Top-of-Mind and Drive More Business

Email marketing is one of the most powerful ways to turn leads into loyal customers. Whether you’re following up after a quote, promoting seasonal offers, or re-engaging past clients, email is the secret weapon many service-based businesses overlook.


At Murray Marketing Services, we create custom email campaigns for plumbers, roofers, dentists, HVAC techs, contractors, and other local service providers in Kearney and across Nebraska.


We have the capacity to onboard 1 new client per 14 days, so claim your spot now!

PERSONALIZED OUTREACH AT SCALE

Our Email and SMS Marketing Services

Lead Nurturing Sequences

Turn cold leads into warm prospects with automated email flows that educate and build trust over time.

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Email Automation



Set up automated email flows that nurture leads and engage customers 24/7.

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SMS Automation



Send timely, high-converting messages straight to your customers’ phones.



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Appointment Reminders

Automatically remind customers of their upcoming appointment.




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Cross-Sell Sequences



Use email to automatically suggest complementary services based on customer behavior and purchase history.

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Post-Service Follow-Ups

Stay top of mind and drive reviews or repeat business with smart follow-up texts after each job.



We Are a 5-Star Email Marketing Partner

LOW-COST, HIGH-AWARENESS

Why Email Marketing Works for Service Businesses

Promote Offers



Run seasonal promos, highlight service packages, or drive referrals with special deals.



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Keep Leads Warm



When someone reaches out but doesn’t buy right away, email keeps your business top of mind—so you’re the first they call when they’re ready.

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Educate and Build Trust

Share expert tips, FAQs, and project photos that show you’re the pro they need.



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Track Real Results

We show you opens, clicks, and responses—so you know it’s working.

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Get Repeat Customers

Turn one-time jobs into lifelong clients with simple check-ins and reminders.

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Works with Other Tools

Already have email automation? Great! This works side-by-side. (Learn more on our Email Automation page.)

Our Email Marketing Blueprint for Service Businesses

Strategy & Campaign Planning

  • Lead Nurture Campaigns
  • Monthly Newsletter Planning
  • Holiday & Promo Campaigns
  • Seasonal Tips & Reminders
  • Customer Re-Engagement
  • Review Request Integration
  • Offer-Specific Campaigns
  • Cross-Sell & Upsell Sequences

Design, Copy & Results

  • Branded Email Design
  • Professional Copywriting
  • Mobile-Optimized Layout
  • Open & Click Tracking
  • A/B Subject Line Testing
  • CRM or Tool Integration
  • Campaign Reports
  • Ongoing Optimization
I want email that works →

You Focus on the Work—We’ll Handle the Emails

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Free Discovery Call

A simple, no-pressure call to learn about your goals and challenges. We’ll explore if we’re a good fit and how we can help.

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We plan and write every email

From content planning to copywriting, we handle it all. You give us the direction—we turn it into effective, ready-to-send email campaigns.

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Just approve—it’s that easy

Once you approve the emails, we schedule, send, and manage everything. You stay focused on your business—we’ll handle the follow-ups and results.

Enter Your Info Below to Get Our “Top 10 Email Marketing Ideas for Local Businesses” Guide

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The Value of Consistent Email Marketing

Email marketing isn’t just another box to check—it’s one of the most effective ways to stay connected with your customers and grow your business.


  1. Bring Customers Back Again and Again: Regular emails keep your business top-of-mind so customers come back when they need your service again.

  2. Higher Engagement Than Social Media: While most social posts get buried in the feed, email puts your message directly in their inbox—where it’s more likely to be seen.

  3. Incredible Return on Investment: Email is one of the most affordable ways to market your business, often bringing in $30–$40 for every $1 spent.
Schedule a Free Discovery Call
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Clear Email Reports You’ll Actually Use

You’ll get a simple, helpful report after each campaign so you can track what’s working:


  • Open Rate
  • Click-Through Rate
  • Response & Booking Rate
  • Top Performing Subject Lines
  • Action Steps for Next Time
Schedule a Free Discovery Call

TRUSTED EMAIL MARKETING PARTNER

We Do It the Right Way

We don’t spam. We don’t guess. Here’s how we send high-performing emails that follow the rules and protect your brand:


  • Custom Email Lists (No Buying Emails!)
  • GDPR & CAN-SPAM Compliance
  • Honest Opt-In and Opt-Out Links
  • Respectful Timing and Frequency
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Email Marketing for Service Businesses FAQs

Browse common questions surrounding Email Marketing for service-based businesses.

  • Isn’t email dead?

    Not at all! Email is one of the most effective marketing tools for service businesses. It’s personal, direct, and customers check it every day.

  • Can you write the emails for us?

    Yes! We plan, write, design, and schedule your campaigns. You just review and approve.

  • How often do you send emails?

    It depends on your goals. Most of our clients send 1–4 emails per month.

  • Will you help grow our list?

    Yes. We’ll help you collect emails from your website, jobs, and CRM—with opt-in forms and automation.

  • What’s the difference between email marketing and automation?

    Email marketing is campaign-based (like promotions or newsletters). Email automation is triggered by actions (like submitting a form). Learn more on our Email Automation page.

Browse Free Resources

custom kitchen done by home service pro
By Nathan Murray April 30, 2025
Service business planning for 2025 & 2026? Check out our free guide that will help you get leads, close sales, and grow your business. From simple lead-gen techniques to advanced practices, we've got it all covered!
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By Nathan Murray February 4, 2025
Discover the top 10 marketing strategies for healthcare organizations in 2025. Learn how to create a professional website, optimize for local SEO, and more.
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By Nathan Murray February 4, 2025
The best 28 dental marketing strategies for 2025 to boost patient numbers and enhance online visibility. Read to grow your dental practice in 2025!

Let’s Get Your Emails Working for You

We have a capacity of onboarding 1 new client per 14 days, so claim your spot now!

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