10 Marketing Strategies for Residential Roofers in 2025/26

As roofing demand continues to surge across the country, especially after major storms or during seasonal peaks, standing out from the competition is critical. Whether you’re a solo roofer or running a growing crew, smart digital marketing can help you generate leads, increase visibility, and stay top-of-mind with local homeowners.

If your website design is outdated or hard to navigate, you’re losing leads. According to Stanford research, 75% of users judge a company’s credibility based on its website design. And homeowners in particular expect clarity, professionalism, and fast load speeds.

A high-converting roofing website should include:

• A strong homepage with your service area, reviews, and a clear CTA

• Pages for each service (e.g., roof repair, full replacement, inspections)

• Before-and-after photo galleries

• Mobile optimization and lightning-fast load times

• Contact forms and click-to-call buttons
  

This is your 24/7 sales rep. Don’t cut corners.

2. Use Google Search Ads to Capture High-Intent Leads

When someone searches “roof repair near me,” they’re not casually browsing. They need help now. Google Search Ads let you show up at the exact moment someone is searching for your service.

Keywords like “roof repair” and “roof replacement” are high-intent terms, meaning users are actively seeking solutions. This makes them ideal for conversion-focused campaigns.

When we build these campaigns at Murray Marketing Services, we focus on:

• Laser-targeted keywords based on urgency and local demand

• Custom landing pages for conversions

• Conversion tracking, so you know who actually became a lead
  

3. Run Retargeting Ads on Google and Meta

Most people won’t hire a roofer the first time they land on your website. But if they see your ad again while scrolling Facebook or watching YouTube, they’re far more likely to come back.

That’s what retargeting ads do: they keep your business in front of warm leads who didn’t convert yet.

A study by Saleslion shows retargeted website visitors are 70% more likely to convert than cold traffic.

Use Google Display Network, YouTube, and Meta (Facebook/Instagram) to retarget website visitors with:

• Testimonials

• Before-and-after project images

• Seasonal offers or storm repair reminders
  

4. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is one of the most powerful free tools you have. It’s what shows up in Google Maps, local searches, and voice searches. According to BrightLocal, 87% of consumers used Google to evaluate local businesses in 2023.

Optimizing your GBP includes:

• Accurate service areas and contact info
  
  
• Up-to-date photos of your crew and recent jobs
  
  
• Weekly Google Posts with promotions or tips
  
  
• A steady stream of reviews (we’ll cover that next)
  

Make this a top priority. It’s often the first impression homeowners get.

5. Automate Your Review Requests

Reviews build trust, and Google uses them as a ranking factor. In fact, 93% of people say online reviews influence their buying decisions (Podium).

But most roofers forget to ask. That’s why we recommend setting up automated review requests. These go out via text and email right after a job is marked complete in your CRM or scheduler.

The best automations include:

• A simple message with a direct link to your Google profile

• Reminders if they don’t respond

• Personalization with their name and the job type
  

6. Create Local SEO Content for Each City You Serve

If you want to show up in organic search for “[city] roofing company,” you need location-specific content. Google ranks pages, not just websites, so adding unique service pages or blog posts for each town or neighborhood is a smart move.

Examples:

• “Roof Replacement in Grand Island, NE – What Homeowners Should Know”

• “Storm Damage Roof Repair in Kearney: When to File a Claim”

• “Top 5 Signs You Need a New Roof in Lexington, Nebraska”
  

This improves your local relevance and helps you rank for high-intent searches.

7. Use Email Marketing to Stay Top-of-Mind

Most people don’t need a new roof every year, but they may know someone who does. Regular emails keep your name in their inbox when the time comes.

Here are a few email ideas for roofers:

• Monthly maintenance tips or seasonal checklists

• Photos of recent projects with a CTA to book an inspection

• Promotions after storms or heavy weather

• Referral program invites
  

Email marketing returns $36+ for every $1 spent on average, making it one of the highest ROI channels available.

8. Add a 24/7 AI Voice Agent for Missed Calls

If you miss a call, there’s a good chance that lead is calling your competitor next. With our AI Voice Agent, you never miss a lead, even when you're on the roof or it’s after hours.

The agent can:

• Answer calls with a friendly voice

• Qualify the lead

• Schedule appointments

• Text you the info instantly
  

You can also pair this with Missed Call Text Back, which automatically texts anyone who calls and doesn’t get through.

9. Showcase Your Work on Social Media (with Templates!)

Social media is where homeowners go to research and get familiar with local contractors. If your Facebook or Instagram is inactive, it sends the wrong message.

Post regularly with:

• Before-and-after roof jobs

• Storm damage tips

• Customer testimonials

• Crew spotlights
  

Too busy? We offer done-for-you social media templates designed just for roofers.

10. Run Performance Max Campaigns to Get Found Everywhere

Performance Max is Google’s AI-powered campaign that combines Search, YouTube, Display, Maps, and Gmail into one streamlined campaign. It’s a game-changer for roofers who want to dominate local visibility.

With the right setup, you can:

• Target people who are actively searching for roof repair

• Let Google’s AI show your ad in the right place at the right time

• Reach more homeowners without spending more
  

Final Thoughts: Grow Smarter, Not Just Bigger

If you're a residential roofer looking to grow in 2025 and 2026, these strategies give you a serious edge. The key is consistency: marketing is no longer optional if you want to compete.

And the good news? You don’t have to do it all yourself.

Ready to Start Getting More Roofing Leads?

Roofer marketing agency Murray Marketing Services helps roofers across Nebraska and beyond increase their lead flow, get better ROI from ads, and show up first when it matters most.