10 Marketing Strategies for Towing Companies in 2025/26

In the towing business, speed and visibility are everything. When someone’s stranded on the side of the road, they’re not scrolling Instagram. They’re Googling “tow truck near me.” If your company doesn’t show up instantly, you’ve already lost the lead.

That’s why we’ve compiled the top 10 marketing strategies for towing companies in 2025 and 2026. These strategies prioritize high-intent traffic, local SEO, lead capture, and 24/7 responsiveness, so your tow business stays busy and profitable.

When someone searches “towing service near me,” “24/7 tow truck,” or “car won’t start need tow,” that’s a high-intent lead. They’re not browsing, they need help now. That’s why Google Ads for search is still the top-performing channel for towing companies.

You only pay when someone clicks, and with proper keyword targeting and conversion tracking in place, you can ensure you’re only showing up for urgent, qualified leads.

According to Think with Google, 60% of smartphone users have contacted a business directly from search results. You want to be the first one they call.

Tips for Success:

• Bid on emergency-focused keywords like “tow truck now” or “fast towing near me”

• Set up click-to-call extensions to drive direct calls from mobile searches

• Only run ads in your true service area to avoid wasted spend

• Track calls and form submissions to measure ROI
  

2. Offer a “30-Day Guarantee” for Lead Volume

Want to stand out from the competition? Add a strong guarantee to your advertising.

For example, Murray Marketing Services offers a 30-day guarantee: we’ll get you multiple new leads within 30 days or you don’t pay. That type of offer cuts through the noise and builds instant trust.

Towing companies can adopt a similar approach in their advertising: “We’ll get you X number of calls within 30 days or the next month is free.”

Why It Works:

• Guarantees reduce perceived risk

• Creates urgency for people to try your service

• Builds credibility instantly
  

3. Optimize Your Website for Speed and Lead Capture

Many towing company websites are outdated, slow, or difficult to use on mobile. But here’s the reality: over 65% of Google searches come from mobile devices.

If your website doesn’t load fast or make it easy to call or request a tow, you’re losing customers.

Website Must-Haves:

• Fast mobile load speed (<3 seconds)

• Big, bold call buttons

• Simple lead form with Name, Phone, Location

• Clear service area listed

• Trust badges, reviews, and photos of trucks
  

Bonus: Add a chatbot or AI voice agent (more on that below) to handle after-hours requests.

4. Rank Higher with Local SEO and Google Business Profile

Your Google Business Profile (GBP) is one of the most valuable marketing tools you have. It’s what shows up on Google Maps and in the local 3-pack.

If it’s not fully optimized, you’re missing out on hundreds of monthly searches.

How to Improve Your GBP:

• Add 50+ photos of your trucks, staff, and shop

• Write a keyword-optimized business description

• Add all towing-related services and service areas

• Ask every customer to leave a review

• Post updates every week (Google rewards activity)
  

Stats show that businesses with complete GBPs get 7x more clicks than those without.

5. Run Google Maps Ads for Immediate Calls

Google Maps Ads show your towing business at the very top of the Maps section. When someone searches “tow truck near me,” your business appears before competitors, with a click-to-call button ready to go.

These are some of the highest-converting ads for local service businesses.

Why Towing Companies Should Run Maps Ads:

• Your location, reviews, and phone number are visible at a glance

• People can call you directly from the search results

• You only pay when someone clicks
  

Set up conversion tracking so you can see which calls and forms came from your Maps Ads.

6. Leverage Performance Max (PMAX) to Fill Gaps

Google’s Performance Max campaigns use AI to run ads across all of Google’s channels: Search, YouTube, Gmail, Maps, and Display. It’s perfect for towing companies that want to stay top-of-mind even after someone visits their site.

We recommend using PMAX to retarget past website visitors and convert warm traffic.

Pro tip: Set up a custom landing page with strong branding, testimonials, and a call request form for your PMAX campaigns.

Stat: PMAX campaigns can increase conversions by 18% over standard campaigns, according to Google.

7. Never Miss a Lead with Missed Call Text Back

Most towing companies miss dozens of leads each month, especially after hours or when you're already on the phone. That’s where missed call automation comes in.

If someone calls and you don’t answer, they automatically get a text saying:

“Hi, thanks for calling [Your Company]! We’ll call you back shortly. Need help right away? You can also reply here.”

Why It Matters:

• 78% of customers hire the first business that responds (Prialto).

• 98% of text messages are opened vs. 20% of emails (Podium).

• You capture the lead instead of losing them forever
  

8. Use an AI Voice Agent to Answer After-Hours Calls

Even with automation, it’s hard to answer the phone 24/7. That’s where an AI-powered voice agent comes in.

The agent answers your phone when you're unavailable, screens out sales calls, asks questions, and either books the job or passes it to you.

Benefits:

• Never miss a call

• Avoid paying someone to sit by the phone

• Sounds natural and human like a real dispatcher
  

The best part? You can program it to only answer after hours, or only if you miss the call during the day.

9. Build Trust with Review Automation

Reviews are critical in this space. Towing is built on urgency and trust, and no one’s going to call a business with 2 stars.

Automated review requests via text and email can get you dozens of new reviews each month.

How It Works:

• Job gets marked complete in your CRM

• The customer automatically receives a personalized message asking for a Google review

• If they don’t respond, they get a follow-up 48 hours later
  

According to Podium, businesses with strong Google reviews see major benefits. Customers are 40 percent more likely to visit, 56 percent more likely to click through to your site, and 29 percent more likely to make a purchase.

10. Use Email and SMS Automation to Stay Top-of-Mind

Even though towing is often an emergency service, marketing automation still has a place.

For example, after helping someone, you can:

• Send them a thank-you email with a review request

• Remind them about preventive maintenance services

• Offer discounts for referring friends
  

You can also add cold or past leads into a 12-month nurture campaign. One email or text per month keeps your brand alive in their mind.

Stat: Email marketing delivers an average ROI of $36 for every $1 spent.

Final Thoughts

The towing industry moves fast and your marketing needs to keep up. These 10 strategies are designed to help your company show up first in high-intent local searches, automate lead capture and follow-up, build trust through reviews and real-time response, and track your ROI across every channel so you can keep improving what works.

Work with An Expert Towing Company Marketing Agency

Murray Marketing Services specializes in marketing for towing businesses across the country, getting more calls, booking more jobs, and growing with confidence. From high-intent Google Ads to 24/7 AI automation, we’ll build a strategy that delivers real results.