10 Proven Marketing Strategies for Moving Companies in 2025/26

As the moving industry becomes more competitive and digital-first, moving companies need more than just a truck and a phone number to grow. Whether you’re focused on residential moves, commercial relocations, or long-distance jobs, these 10 marketing strategies are designed to help moving companies increase local visibility, build trust, and drive consistent, high-quality leads in 2025 and 2026.

Website design for moving companies is your digital storefront - and often the first impression a customer has of your business. A slow, outdated, or confusing site can cause potential clients to leave and choose another mover. In fact, 75% of consumers admit to judging a company’s credibility based on its website (Stanford Web Credibility Research).

Here’s what your moving website must include:



• Clear service areas and moving services offered
  
  
• Simple online quote request forms
  
  
• Mobile-friendly layout
  
  
• Trust signals like reviews, badges, and licensing
  
  
• Fast load times and strong CTAs like “Get a Free Estimate”
  

Bonus tip: Include a moving cost calculator or interactive checklist to engage users and boost lead submissions.

2. Invest in Local SEO for Maximum Visibility

Search engine optimization (SEO) is essential for getting your moving company in front of customers actively searching online. Local SEO is especially powerful: it helps you show up when someone types in “movers near me” or “moving company in [your city].”

Important local SEO tactics for movers:

• Optimize your website pages with keywords like “moving services in [city]”

• Claim and optimize your Google Business Profile (with photos, services, and accurate hours)

• Get listed on top directories like Yelp, Angi, and HomeAdvisor

• Collect more 5-star reviews to increase map visibility

• Add location-based content to your blog (like “Best Time to Move in [City]”)
  

According to BrightLocal, 87% of consumers used Google to evaluate local businesses in 2022, and that number is expected to keep rising.

3. Set Up Google Local Services Ads (LSAs)

Google’s Local Services Ads (LSAs) appear above normal search ads and include your rating, hours, and a clickable “Google Guaranteed” badge. This ad format is ideal for moving companies looking for qualified leads who are ready to book.

Benefits of LSAs for movers:

• Pay per lead, not per click

• Leads go directly to your phone or email

• You only pay for valid leads in your service area

• Boosts trust with the Google Guarantee badge
  

According to Google, LSA ads generate an average of 8-14 leads per week for local businesses, depending on budget and market size.

4. Run High-Intent Google Search Ads for Moving Services

Google Search Ads remains one of the fastest ways to get in front of ready-to-book customers. 

Focus your ad budget on high-intent keywords like:

• “Moving companies near me”

• “Long-distance movers in [city]”

• “Piano moving service [city]”

• “Office movers [city]”
  

Use location targeting, ad extensions, and call tracking to improve performance and monitor ROI.

Bonus tip: Retarget website visitors with display or video ads to stay top-of-mind.

5. Dominate Google Maps with a Fully Optimized Listing

Over 76% of mobile searches have local intent, and most of those result in calls or visits within 24 hours (Think with Google). That’s why showing up at the top of Google Maps is critical.

Ways to boost your Google Maps ranking:

• Complete every field on your Google Business Profile

• Use keywords naturally in your service descriptions

• Upload before/after move photos

• Encourage reviews from happy clients

• Respond to every review (even the bad ones)
  

Want to go further? Use Google Posts weekly and upload geo-tagged photos from recent moves.

6. Build Strategic Partnerships with Real Estate Agents and Storage Facilities

One of the best ways to generate referrals is by building relationships with professionals who serve people just before or after a move.

Consider connecting with:

• Realtors and real estate brokerages
  

• Apartment leasing offices
  

• Property managers and HOA offices
  

• Self-storage facilities
  

• Title companies
  

Offer co-marketing opportunities, leave behind flyers, or pay a referral commission. These local alliances can generate long-term inbound leads.

7. Use Meta Ads (Facebook & Instagram) to Drive Awareness and Quotes

Meta platforms like Facebook and Instagram are ideal for targeting homeowners, renters, and realtors.

You can run Facebook and Instagram ads promoting:

• Seasonal moving specials
  
  
• Free quote offers
  
  
• Local reviews and testimonials
  
  
• Packing service upgrades

Use audience targeting to reach people moving soon or browsing Zillow, or retarget past website visitors with reminder ads.

Tip: Add a lead form or click-to-message option for faster responses.

8. Launch an Email Marketing & Follow-Up Automation

Most people don’t book movers instantly. Having a strong email follow-up strategy keeps your company top-of-mind and improves close rates.

Top automation use cases for movers:

• Send quotes and follow-up reminders

• Deliver testimonials and before/after stories

• Offer limited-time discounts

• Ask for reviews after a completed move
  

According to Campaign Monitor, automated email campaigns see 320% more revenue than non-automated ones.

Learn more about our moving company email automation services here.

9. Boost Your Online Reviews with a Simple Review Automation

Reviews are one of the most important ranking factors for Google Maps and one of the top reasons a customer chooses one moving company over another.

How to grow your reviews automatically:

• Trigger a text/email review request after every completed move

• Make it easy- just one click to leave a review

• Ask multiple times (up to 3) if needed

• Use review platforms like Google, Yelp, and Angi
  

Nearly 85% of consumers trust online business reviews just as much as personal recommendations, making them an essential tool for building credibility and attracting new leads.

10. Create Helpful Content That Builds Trust & Ranks on Google

Blog posts, moving guides, and checklists not only help customers but also improve your search engine rankings.

Here are a few content ideas for moving companies:

• “How to Prepare for a Local Move”

• “The Ultimate Moving Checklist (Print-Friendly)”

• “What’s the Best Day to Move in [City]?”

• “Do You Need Moving Insurance? Here’s What to Know”
  

Helpful content builds authority and helps convert visitors into booked jobs.

Final Thoughts

Marketing your moving company in 2025/26 is all about meeting your customers where they are: searching online, scrolling on social media, and asking for referrals. These 10 strategies are proven to help moving companies grow their lead volume, stay competitive, and convert more prospects into booked jobs.

Work with An Expert Moving Company Marketing Agency

If you're looking for a partner that can build and execute your entire marketing strategy, Murray Marketing Services offers done-for-you advertising, SEO, websites, and automation tailored to service-based businesses.