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GROWTH STRATEGIES FOR SERVICE-BASED BUSINESSES

Digital Marketing for Service Businesses

Every call, click, and quote request starts with visibility. We help your business stand out online, earn trust, and convert more leads into paying customers.


We have a capacity of onboarding 2 new customers per 14 days, so claim your spot now!

"We went from 2-3 new patients a month to 12-13 new patients a month."
- Dr. Nick Dierks, Precision Dental
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"We went from $55,000 a month in revenue to $105,000 a month."
- Taylor Smith, Harvest Academy Movers
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SYSTEMS BUILT FOR SUSTAINABLE SERVICE BUSINESS GROWTH

Our Proven Marketing Services for Service-Based Businesses

Google Ads Campaigns

High-intent leads from customers searching for your exact service.

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Google Business Profile Optimization

Attract ready-to-buy customers with an optimized, review-rich business profile.

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Local SEO for Service Businesses

We optimize pages and content to rank in your service area.

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Lead-Optimized Website

We design or improve websites that look great and convert better.

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Meta (Facebook & Instagram) Ads

Stay top of mind with local audiences and retarget past visitors.

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Lead Tracking & CRM Setup

Track where every lead comes from and respond faster with automation.

Level 0: Digital Foundations

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Landing Page & Website Basics

If you're starting from scratch, we build fast-loading pages that convert.

Website & Profile Audit

We assess your online presence and find gaps you didn’t know were there.

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Google Business Profile Fixes

Claim, verify, and clean up your listing so it works for you 24/7.

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Listings & Directory Sync

Ensure your NAP info is consistent everywhere customers look.

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Install Call Tracking & Analytics

See which channels are driving actual leads, not just clicks.

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Strategy Consulting & Prioritization

We help you focus on what actually matters, not every shiny object.

Level 1: Turn on the Leads

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Meta Ads & Retargeting

Keep your brand in front of the right people at the right time.

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Local Google Ads Campaigns

Dominate high-intent keywords with clean campaigns and no wasted spend.

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Conversion-Focused Landing Pages

Custom-built for each service to capture and convert leads.

Ad Optimization

We test and tweak your campaigns so they keep getting better.

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CRM & Lead Alerts

Know exactly when a lead contacts you and reply fast with built-in automations.

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Reporting Dashboard

Track what’s working in one simple place, no guessing.

Level 2: Long-Term SEO Growth

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Ongoing SEO Content Strategy

Educational blog posts and service guides that build trust and rankings.

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Local Service Page Buildout

Rank for every service and every location with structured content.

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Review Request Generation System

More 5-star reviews = more trust = more clicks and calls.

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Google Map Pack Optimization

We optimize signals that help you land in the top 3 for local intent.

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Strategic Local Link Building

Earn mentions and links from sites that matter for your area and industry.

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Quarterly SEO Performance Reviews

We track, measure, and adjust our strategy every 90 days.

Level 3: Scalable Brand Positioning

Service Sales Collateral

Give your team tools to close: brochures, one-pagers, and detailed case studies.

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Branded Website Redesign

Your brand deserves more than a template. We design credibility into every click.

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Multi-Channel Funnel Development

Nurture leads across channels with automated email, retargeting, and reminders.

Full Brand Messaging Strategy

We define your unique selling points and make them consistent across every channel.

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Email Marketing Sequences

Warm up leads, re-engage past clients, and onboard new ones.

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SMS Campaigns & Reminders

Stay front-of-mind with quick updates, reminders, and promos.

5-Star Marketing Agency for Service Businesses

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"Nathan has been running our digital marketing at Tillotson and doing an AMAZING job!! He is great to work with, communicates and explains everything, and has shown us results! Definitely would tell anyone to contact Nathan!"

Tillotson Enterprises

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TILLOTSON ENTERPRISES

71.22% Lower Cost Per Lead Compared to Average Roofers on Google Ads

Learn how Murray Marketing Services leveraged targeted Google Search Ads to bring in over 1,200 leads for Tillotson Enterprises, outperforming industry benchmarks and showcasing the power of targeted digital advertising in roofing services.

EXPERTS IN GROWING LOCAL SERVICE BRANDS

Work with Service Business Marketing Specialists

Ready to scale your service business with proven digital systems? Our team helps local providers such as HVAC, plumbing, cleaning, and landscaping companies get found online, build trust, and turn leads into loyal customers.

murray marketing services team

Service-Based Businesses Marketing FAQs

Browse common questions surrounding Digital Marketing for Service-Based Businesses.

  • How do you customize strategies for my specific industry?

    We start by learning your business model, market, and lead type, then map tactics that match.

  • What’s the typical ROI for service businesses?

    Most clients see positive ROI in 60–90 days. We track all conversions so you know what’s working.

  • Do you build websites too?

    Yes. We offer everything from quick landing pages to full brand refreshes with copy and dev.

  • Can you help us rank in multiple cities?

    Definitely. We build location pages and run local SEO strategies that expand your service area.

  • How do you generate reviews?

    We install systems that make it easy for your best clients to leave reviews, automatically.

  • What’s included in the dashboard?

    You get real-time lead tracking, ad spend reports, call recordings, and campaign performance.

  • Do I need to sign a long-term contract?

    No. Most clients stay with us because of performance, not paperwork. We offer month-to-month.

  • How do you handle lead follow-up?

    We install and configure lead alerts, automated texts, emails, and even voicemail drops.

  • Can you manage my ads and SEO at the same time?

    Yes. We have packages that combine paid and organic for full-funnel growth.

  • What industries do you work with?

    We specialize in service businesses, plumbers, movers, landscapers, cleaning pros, HVAC techs, and more.

Browse Free Resources

A bride in a white dress is holding a bouquet of flowers
By Nathan Murray May 24, 2025
Looking to grow your bridal shop in 2025? These 10 proven marketing strategies will help you book more appointments, grow your reputation, and increase leads.
A group of people are working on the roof of a house.
By Nathan Murray May 22, 2025
Discover the top 10 roofing marketing strategies for 2025/26. Boost leads, improve SEO, and dominate your local market. Free tips for residential roofers.
A doctor is talking to a patient while looking at a clipboard
By Nathan Murray May 21, 2025
Grow your practice with AI, automation, SEO & ads. Discover 10 proven healthcare marketing strategies for medical offices in 2025 & 2026.

Ready to Grow?

Build a system that actually delivers qualified leads, not just traffic.
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