GROW YOUR ROOFING BUSINESS

Digital Marketing for Commercial Roofers

At Murray Marketing Services, we build digital marketing systems tailored to your commercial roofing business, helping you rank higher, earn more calls, and own your local market.

We have a capacity of onboarding 2 new customers per 14 days, so claim your spot now!

STARTING WITH THE BASICS THAT GET RESULTS

Level 0 Commercial Roofer Marketing Plan - Build a Solid Foundation

Before any ads or campaigns, you need a rock-solid base that shows you’re trustworthy and ready to work.

Authentic Online Reviews

Reach out to past customers, or even friends and family, to build your reputation online.

Professional Commercial Roofing Website

Create a simple, fast-loading site that’s easy for building owners to request a quote and trust you with their roof.

Local Listings Setup

Set up your Google Business Profile, Bing, Yelp, and more. These free listings are the phonebook of the internet.

Sales & Lead Intake Systems

Set up a CRM and a lead intake system so you never miss a lead or opportunity.

Commercial Roofing Photos & Project Galleries

Showcase your past work, your crew, and your commitment to quality.

Set Up Your Social Media Channels

Create and optimize your social channels, LinkedIn, Facebook, Instagram, where decision-makers spend time.

TURN SEARCHES INTO LEADS, AND LEADS INTO JOBS

Level 1 Commercial Roofer Marketing Plan - Paid Search & Tracking Systems

Once your foundation is set, it’s time to get in front of people actively searching for a commercial roofer.

Google Business Profile Optimization

Enhance your listing with service descriptions, service areas, and photos to stand out in the maps pack.

Google Search Ads for Commercial Roofing

Target high-intent search terms like “flat roof repair near me” and only show your ads to local property owners. We create individual ads for each type of roof (flat, metal, repairs, EPDM, etc), so searches see hyper-relevant info.

Conversion-Ready Landing Pages

Build service-specific pages for each type of roofing you offer like metal, EPDM, coatings, etc.

Conversion Tracking & Reporting

Install tracking to see exactly how your ads perform. Know every click, call, and form lead.

Ready to Go Hail Response Campaigns

Have an on-demand ad campaign ready for whenever a storm hits, go live within 12 hours.

Automated Roofing Lead Follow-Up

Set up email and text automations so no lead slips through the cracks.

STAND OUT, SCALE UP, AND CLOSE MORE DEALS

Level 2 Commercial Roofer Marketing Plan - Expand & Optimize Your Reach

Now that you’re visible on Google, let’s make you the trusted choice in your market.

Social Media Commercial Roofing Ad Campaigns

Run A/B-tested Meta ads with unique hooks like “Free Moisture Scan” instead of just “Free Inspection.”

Google Guarantee & Local Service Ads

Only pay for real phone calls from qualified property owners, no wasted spend.

Automated Review Request System

Set up automated review requests by text and email as soon as jobs are marked complete.

Online Booking Integration

Let property owners book their inspection online straight into your sales team’s calendar.

Ballpark Roof Quote Estimator Tool

Add a branded tool that gives property owners an estimated project cost and captures their info.

Pre-Appointment Retargeting

Use social and display retargeting to show reviews and project photos to leads before the inspection.

FROM RECOGNIZED TO REMEMBERED AND REFERRED

Level 3 Commercial Roofer Marketing Plan - Dominate Your Market

You’re ready to become the go-to commercial roofer in your area, let’s own the market.

Performance Max Campaigns

Get your brand on Google Maps, Gmail, Discovery, and more for full-market coverage.

YouTube Commercial Roofing Video Ads

Build local brand awareness with affordable, targeted video content.

Local Listing Management

Submit your business to 100+ local directories for maximum reach.

Advanced Creative & Video Content

Produce more project photos, before-and-after videos, and educational clips for organic and paid campaigns.

Cold Lead Nurturing

Set up automated email sequences that keep your brand in front of cold leads for up to a year.

Cross-Sell & Maintenance Campaigns

Stay in front of past commercial roofing clients with offers for maintenance and related services.

A FULL TEAM, WITHOUT THE FULL-TIME OVERHEAD

Level 4 Commercial Roofer Marketing Plan - Your Entire Marketing Department

This is for the serious commercial roofer, no more juggling vendors or guessing what’s working.

Print & Direct Mail Design

Direct mail flyers, referral cards, internal sales materials, all managed by us.

Full-Service Marketing Management

We handle everything: paid ads, social media, local listings, email, and more.

Dedicated Point of Contact

We protect you from time-wasting sales pitches and manage any marketing vendors you work with.

Roof Referral Program Deployment

Launch a system that gets your best customers to send you new work, automated and trackable.

Organic Social Media Management

Post consistently across Facebook, LinkedIn, Instagram, and more to build your brand.

Ongoing SEO & Content Strategy

We don’t just build it once, we keep your SEO growing with blog writing and content updates.

TILLOTSON ENTERPRISES

71.22% Lower Cost Per Lead Compared to Average Roofers on Google Ads

Learn how Murray Marketing Services leveraged targeted Google Search Ads to bring in over 1,200 leads for Tillotson Enterprises, outperforming industry benchmarks and showcasing the power of targeted digital advertising in roofing services.

EXPERTS IN GROWING COMMERCIAL ROOFING BRANDS

Work with Commercial Roofing Marketing Specialists

Ready to build the ultimate commercial roofing marketing system? Work with a company with extensive commercial roofing experience!