Wolley Movers: 300+ Leads in 12 Months Through Google Ads

Wolley Movers logo for Chicago moving company PPC case study

PPC CASE STUDY

Wolley Movers PPC Campaign Overview

Wolley Movers partnered with Murray Marketing to create a stronger and more consistent source of moving leads in the Chicago market through Google Ads and PPC campaign management. The goal was to reach people actively searching for movers and turn that traffic into real inquiries.


Over 12 months, Murray Marketing helped Wolley Movers generate 309 conversions with a 14.51% conversion rate.

Google Ads Results: 309 New Moving Leads

The campaign generated more than 300 phone call and form submission opportunities over 12 months.

Google Ads results for Wolley Movers showing 309 leads and 14.51% conversion rate

309

Leads Generated

14.51%

Improvement in Average Cost Per Click

2,130

Clicks From Google Ads

Wolley Movers logo in PPC campaign strategy section

BUYER-INTENT SEARCH ADS

How PPC Campaign Management Drove Moving Leads

  • Search Campaigns Built for Buyer Intent: We focused the campaign on people in the Chicago market who were actively looking for moving help, giving Wolley Movers visibility at the exact moment potential customers were searching.

  • Conversion Tracking That Measured Real Actions: We tracked meaningful lead actions like phone calls and form submissions, so the campaign could be optimized around real moving leads instead of surface-level traffic.

  • Ongoing Budget and Keyword Optimization: We reviewed performance and adjusted the Google Ads campaign around the searches and ads that were most likely to produce qualified lead opportunities.

  • Clear, Direct Ad Messaging: The ads were written to speak to customers who needed a mover and wanted a company they could feel confident contacting.

What the Wolley Movers Campaign Shows

The Wolley Movers campaign shows how focused Google Ads and PPC campaign management can help a moving company generate consistent lead flow over time. In 12 months, Murray Marketing helped drive 309 conversions with a 14.51% conversion rate.


By targeting high-intent local searches, tracking phone calls and form submissions, and optimizing the campaign around lead quality, the campaign created a measurable source of new moving inquiries for Wolley Movers.

Wolley Movers Client Testimonial

Wolley Movers client testimonial logo
black quotation marks for testimonial

"Thank you Nathan for providing us with excellent PPC campaign management. For those who are looking for any kind of marketing for their company, by far Murray Marketing Services is the BEST! I We highly recommend them. Thank you Nathan"

Norman Abbas, Owner, Wolley Movers

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