Wolley Movers - 300+ Leads in 12 Months Through Google Ads

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PROJECT OVERVIEW

Wolley Movers

Wolley Movers partnered with Murray Marketing to create a stronger and more consistent source of moving leads in the Chicago market. The goal was to reach people actively searching for movers and turn that traffic into real inquiries.


Through a focused Google Ads campaign, Murray Marketing helped Wolley Movers generate over 300 conversions in 12 months while maintaining a strong conversion rate.

The Results

The campaign generated more than 300 phone call and form submission opportunities over 12 months.

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309

Leads Generated

14.51%

Improvement in Average Cost Per Click

2,130

Clicks From Google Ads

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HIGH-INTENT SEARCH STRATEGY

How We Did It

  • Search Campaigns Built for Buyer Intent: We focused the campaign on people actively looking for moving help, giving Wolley Movers visibility at the exact moment potential customers were searching.

  • Conversion Tracking That Measured Real Actions: We tracked meaningful lead actions like calls and form submissions, so the campaign could be optimized around real opportunities instead of surface-level traffic.

  • Ongoing Budget and Keyword Optimization: We reviewed performance and adjusted the campaign around the searches and ads that were most likely to produce leads.

  • Clear, Direct Ad Messaging: The ads were written to speak to customers who needed a mover and wanted a company they could feel confident contacting.

Conclusion

The Wolley Movers campaign shows how a focused Google Ads strategy can help a moving company generate consistent lead flow over time. In 12 months, Murray Marketing helped drive 309 conversions with a 14.51% conversion rate.


By targeting high-intent searchers, tracking the right actions, and optimizing the campaign around lead quality, the campaign created a measurable source of new moving inquiries.

Client Testimonial

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"Thank you Nathan for providing us with excellent PPC campaign management. For those who are looking for any kind of marketing for their company, by far Murray Marketing Services is the BEST! I We highly recommend them. Thank you Nathan"

Norman Abbas, Owner, Wolley Movers

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