Summer Athletes - Growth Through Facebook & Instagram Ads
summer athletes logo

CASE INTRODUCTION

Summer Athletes

In the spring of 2022, Summer Athletes founder Marcus Benesch approached Murray Marketing Services with the launch of Summer Athletes. He and his team were building out SummerAthletes.com and sought Murray Marketing's digital marketing expertise in helping the business launch and grow its platform through sports coach signups. Our digital marketing campaign consists of Facebook Ads, Instagram Ads, and branded Google Search Ads. Through our social media marketing efforts, we have seen the following results (3/29/22- 2/28/23):

  • 266 Accounts Created
  • 409 Leads Generated
  • 291,057 Ad Impressions
  • 4x Summer Athletes Company Valuation
  • 40 US States with Active Users

Summer Athletes Campaign by the Numbers

3/29/22 - 2/28/23

266

Accounts Created

40

US States with Active Users

291,057

Ad Impressions

4x

Company Valuation

The Story of Summer Athletes

Summer Athletes was founded by Marcus Benesch and Guy Richard in the spring of 2022. Summer Athletes is a free-to-use, online sports camp management software designed to create a seamless online experience, from camper signup and check-in to online payment collection and payout. SummerAthletes.com is utilized by coaches nationwide looking to modernize the way coaches manage their team camps. Visit their website to learn more.


The Summer Athletes founders approached Murray Marketing seeking guidance during the official launch of the business. They sought lead-generation digital marketing services to grow their customer base. Starting our partnership on day 1, our partnership has guided Summer Athletes to 4x their investment valuation, and increased their customer base by 5,000%. SummerAthletes.com currently has accounts in 40 of the 50 U.S. States!


Through Facebook and Instagram on-page lead ads, we have been able to generate a tremendous amount of leads for Summer Athletes at a great cost-per-lead. We thank Marcus, Guy, and the team for their continued trust in Murray Marketing Services. Learn more about our success below!

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CAMPAIGN PLATFORM OVERVIEW

Facebook & Instagram Ads

For the Summer Athletes campaign, we are utilizing Facebook and Instagram on-page lead ads. These ads allow us to capture user information directly on the social media app and streamline the lead follow-up process with the Summer Athletes team. We are utilizing feed and story ads within this campaign and testing various graphic styles to achieve the lowest possible cost-per-lead. In addition to our baseline targeting campaign, we are utilizing a retargeting campaign and a lookalike audience campaign.

Campaign Creative Overview

SUMMER ATHLETES

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Learn more Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more


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FACEBOOK & INSTAGRAM ADVERTISING

266 Accounts Created

Utilizing on-page Facebook & Instagram lead ads, our campaign has generated 266 accounts for Summer Athletes. That is a 5,000% increase in account volume!


With the 266 accounts, we have been able to put SummerAthletes.com in 40 of the 50 U.S. states, within 365 days of our partnership. In addition to account creation, our campaigns have generated a total of 409 leads through social media marketing.

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COMPANY LAUNCH TO ANGEL INVESTMENTS

4x Company Valuation

Working with Summer Athletes since the business launch, this partnership has been very special to me. Summer Athletes has some outstanding founders. By working with them and implementing an effective digital strategy, we have been able to 4x Summer Athletes' business valuation to surpass seven figures. As an extension of your business, we are equally as happy with your big accomplishments.

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INTEREST & DEMOGRAPHIC TARGETING

Intricate Campaign Targeting

Summer Athletes target market is sports coaches. Middle school, high school, college, and professional, SummerAthletes.com can be utilized by coaches at any level. To target this audience, we are utilizing a Facebook & Instagram campaign with targeting attributes to reflect this group. Meta's targeting platform allows us to target job titles, demographics, interests, and other features leading to the creation of our ideal coach audience.


In addition to our baseline campaign, we have implemented a retargeting campaign, showing to users that interacted with our ad but did not convert. Finally, we are utilizing a "lookalike audience" campaign showing users that "look like" users who previously submitted a lead form.

Challenge, Solution, Results

Overall, our partnership with Summer Athletes has been one of our favorites. Working with fellow entrepreneurs, and combining their knowledge of technology with our understanding of marketing, has led to something spectacular. Marcus & Guy came to us when Summer Athletes was still in the building process. We put our heads together to develop a digital marketing plan that has guided Summer Athletes a 7 figure valuation for Summer Athletes, and Murray Marketing Services couldn't be more excited for them!


We look forward to providing additional leads for the Summer Athletes team and constantly working to optimize our campaigns and lower our cost-per-lead as best we can. To date (3/29/22 - 2/28/23), our digital marketing strategy has provided the following:


  • 266 Accounts Created
  • 409 Leads Generated
  • 291,057 Ad Impressions
  • 4x Summer Athletes Valuation
  • 40 US States with Active Users


Client Testimonial

"My experience working with Nathan has been amazing. Nathan has been extremely helpful in designing our online advertisements, and structuring our marketing campaign. He has come up with great insights that significantly lowered our cost per lead and has been instrumental in helping our business grow. I found his rates extremely reasonable and he provided great value!"

Marcus Benesch, Summer Athletes

Are we a good fit? Let's chat and see!

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