Move Logistics Case Study | Murray Marketing

Move Logistics is a professional moving company in San Antonio, Texas handling residential and commercial moves. San Antonio is one of the fastest-growing metros in Texas, which means plenty of people need movers and plenty of moving companies are competing for those jobs.

Moving has a specific advertising challenge. Most customers only need a mover once or twice in their life. There is no repeat business cycle. Every lead has to be won fresh. The decision process is short: search, call two or three companies, pick the one that answers and gives a price they trust. If you are not in those first calls, you do not exist.

Murray Marketing launched a dual strategy combining Google Search Ads and Google Guarantee Ads (Local Services Ads) to put Move Logistics at the top of the page when San Antonio residents search for movers.

Campaign Results: 56 Moving Leads in the First 30 Days

In the first 30 days of the campaign, Move Logistics generated measurable lead activity in the San Antonio market.

Google Ads performance graph for All Seasons Movers showing 1,840 conversions and a 27.94% conversion rate

56

Total Leads

17,095

Total Times the Brand Was Shown

$56.20

Cost Per Lead

Google Guarantee for Instant Trust: Google Guarantee Ads show up above regular ads with a green "Google Guaranteed" badge. For a moving company, that badge solves the biggest trust problem in the industry: "Is this mover legit, or will they hold my furniture hostage?" That credibility advantage started producing calls from day one.
Search Ads for High-Intent Keywords: Below the Guarantee Ads, we ran Search Ads targeting phrases people type when they are ready to book: "movers San Antonio," "moving company near me," "apartment movers San Antonio." These are people with a move date who need a crew.
Double Visibility on Page One: Running both channels simultaneously meant Move Logistics occupied two spots on the first page of Google. A potential customer would see the name in the Guarantee section at the top and again in the Search Ads below.
Speed-to-Answer Tracking: Moving leads die fast. If nobody picks up, they call the next company. We tracked calls from both channels separately to monitor volume, answer rates, and response speed.