EverGlow Med Spa Case Study | Murray Marketing

EverGlow Med Spa opened in Castle Rock, Colorado with nothing. No patient list. No Google reviews. No word-of-mouth referrals. Just a new med spa in a market where established clinics already had years of reputation.

Botox and IV therapy are high-trust decisions. People want to know who is injecting their face. They want social proof. EverGlow had none of that yet. What they did have was a founding membership program with specific pricing: Botox at $9.89 per unit for VIP members at $19 per month. That kind of transparency is unusual in the med spa world, where pricing is often vague or hidden behind a consultation.

Murray Marketing needed to turn that founding member offer into a lead engine before the grand opening momentum faded.

Campaign Results: 169 Meta Leads in the First 5 Months

The EverGlow Med Spa campaign helped generate early lead volume for a new med spa entering the Castle Rock market.

Google Ads performance graph for All Seasons Movers showing 1,840 conversions and a 27.94% conversion rate

169

Meta Lead Form Submissions

18.12%

Conversion Rate

$10.51

Meta Cost Per Lead

Specific Pricing in a Vague Industry: Most med spa ads say "Book a consultation" or "Special pricing available." We led with exact numbers: "$9.89 per unit Botox with VIP membership." When someone sees a real number instead of "call for pricing," the barrier to book drops.
Real Urgency, Not Fake Scarcity: The founding membership was a real, limited offer. We used that real constraint in the ads without fake countdown timers. Consumers in the med spa space can tell the difference.
Owner-Facing Video Over Polished Graphics: Selfie-style videos from the owner addressing common questions outperformed polished static ads. For a new business with no brand recognition, putting a face and voice to the name builds familiarity fast.
Separate Ad Sets by Service: Botox clients are making an aesthetic decision. IV therapy clients want to feel better. We ran separate ad sets for each with different angles and creative, then allocated budget toward whichever drove stronger results.

Automated Lead Follow-Up: A Meta lead is not a booked appointment. Without fast follow-up, leads go cold within hours. We built automated text and call sequences so every lead received a response within minutes, not the next morning.