Crescent Movers - 434 Leads in 12 Months Through Google Ads

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PROJECT OVERVIEW

Crescent Movers

Crescent Movers partnered with Murray Marketing to generate more consistent moving leads in the Chicago market. The campaign focused on people searching for moving services and directed that traffic toward phone calls and form submissions.


Over 12 months, Murray Marketing helped Crescent Movers generate hundreds of conversions while building a reliable lead source through Google Ads.

The Results

Conversions included phone calls and form submissions from customers searching for moving services.

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434

Leads Generated

11.60%

Conversion Rate

36+

Average Leads Per Month

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CONSISTENT MONTHLY LEAD FLOW

How We Did It

  • High-Intent Search Targeting: We focused on search traffic from people already looking for moving companies, instead of wasting budget on broad or low-intent traffic.

  • Conversion-Focused Campaign Structure: The campaign was organized around lead generation goals, helping us identify which keywords and ads were producing calls and form submissions.

  • Consistent Monthly Optimization: We monitored results over time and made adjustments based on performance, helping the campaign stay focused on quality lead opportunities.

  • Local Moving Market Messaging: We used ad messaging designed to connect with people comparing moving companies and looking for help in the Chicago area.

Conclusion

The Crescent Movers campaign shows the value of a Google Ads strategy built around consistent lead generation. Over 12 months, Murray Marketing helped generate 434 conversions, averaging more than 36 leads per month.


By focusing on high-intent searches, clear conversion tracking, and ongoing optimization, the campaign created a steady source of phone calls and form submissions for the business.

Client Testimonial

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"I would highly recommend anybody to give Nathan a shot for your advertisements he is doing a great job for my businesses with real results I been working with him for about a year now and have had a great experience."

Syed Abbas, Owner, Crescent Movers

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