Crescent Movers: 434 Leads in 12 Months Through Google Ads

GOOGLE ADS CASE STUDY

Crescent Movers Google Ads Campaign Overview

Crescent Movers partnered with Murray Marketing to generate more consistent moving leads in the Chicago market through Google Ads. The campaign focused on people actively searching for moving services and directed that traffic toward phone calls and form submissions.

Over 12 months, Murray Marketing helped Crescent Movers generate 434 conversions while building a reliable lead source for the business.

MONTHLY LEAD FLOW

How Google Ads Drove Consistent Moving Leads

• High-Intent Search Targeting: We focused the Google Ads campaign on people in the Chicago market who were already searching for moving companies, instead of spending budget on broad or low-intent traffic.
  
  
• Conversion-Focused Campaign Structure: The campaign was organized around lead generation goals, helping us identify which keywords and ads were producing phone calls and form submissions.
  
  
• Consistent Monthly Optimization: We monitored results over time and made performance-based adjustments, helping the campaign stay focused on steady moving lead opportunities.
  
  
• Local Moving Market Messaging: We used ad messaging designed to connect with people comparing moving companies and looking for moving help in the Chicago area.