Baylor Roofing: 20 Roofing Leads in Month 1 via Digital Ads

Baylor Roofing logo for Kearney, Nebraska roofing case study

ROOFING CASE STUDY

Baylor Roofing Campaign Overview

Baylor Roofing partnered with Murray Marketing to launch a local roofing advertising campaign in Kearney, Nebraska. As a newer roofing company in the market, the goal was to build visibility quickly, generate local roofing leads, and create early momentum.


Murray Marketing built the first-month campaign to put Baylor Roofing in front of local homeowners and drive measurable actions from ads, including phone calls, appointment opportunities, and website visits.

Month 1 Results: 20 Local Roofing Leads

In the first month, Baylor Roofing generated local visibility and real lead activity from a $2,270.06 ad investment.

Baylor Roofing first-month local ads results showing 20 leads and $49.18 cost per lead

20

Phone Calls / Appointments

36,728

Ad Impressions

$49.18

Cost Per Lead

Baylor Roofing logo on local roofing ads strategy section

LOCAL LEAD GEN STRATEGY

How We Drove Roofing Leads in the First Month

  • Local Campaign Launch Strategy: We built the campaign around Baylor Roofing’s Kearney, Nebraska service area and focused on reaching people most likely to need roofing help locally.

  • Clear Lead Path: The campaign was designed to make the next step simple, whether someone wanted to call, schedule, or visit the website to learn more.

  • Fast Data Collection: For a first-month roofing ads campaign, early data matters. We monitored how people responded so the campaign could be adjusted quickly instead of waiting months to make decisions.

  • Message-Market Fit: We helped Baylor Roofing show up with clear local messaging that fit a newer roofing company working to earn trust and stand out in the Kearney market.

What the Baylor Roofing Campaign Shows

The Baylor Roofing campaign shows how a focused local roofing ads strategy can create meaningful first-month traction for a service business in Kearney, Nebraska. With the right campaign structure, messaging, and lead path, Murray Marketing helped Baylor Roofing generate 20 phone calls and appointments while earning 36,728 ad impressions in the local market.


This case study highlights how targeted digital advertising can help a growing local roofing company build visibility, reach the right local audience, and start generating measurable opportunities quickly.

Baylor Roofing Client Testimonial

Baylor Roofing client testimonial logo
black quotation marks for testimonial

"I'm launching a new roofing company. I knew if I needed to stand out in all the noise out there I needed to hire a professional 5 Star marketing company to make me stand out.


Nathan owner of Murray Marketing Svc has made it simple, easy, & fun. Nathan & myself have built a state of the art infrastructure to compete in todays fast moving world.


Nathan started with my logo & story, once that was established it rocked from there. New web site, google page, all social media pages, crm phone system, I could keep going.


Murray Marketing is everything you need to launch a business or freshen up what you have.



Appreciate you Nathan look forward to a life long partnership"

Tommy Bernard, Owner, Baylor Roofing

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