Baylor Roofing - 20 Roofing Leads in the First Month

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PROJECT OVERVIEW

Baylor Roofing

Baylor Roofing partnered with Murray Marketing to launch a local roofing campaign in the Kearney, Nebraska market. As a newer roofing company, the goal was to quickly build visibility, generate qualified inquiries, and create momentum from the start.


Murray Marketing launched a campaign designed to get Baylor Roofing in front of local homeowners and drive measurable actions like calls, appointments, and website visits from ads.

The Results

In the first month, Baylor Roofing generated local visibility and real lead activity from a $2,270.06 ad investment.

Blue dashboard with six KPI tiles showing 20, 36,728, $49.18, 549, 0.04, and $2,270.06

20

Phone Calls / Appointments

36,728

Ad Impressions

$49.18

Cost Per Lead

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LOCAL ROOFING LAUNCH STRATEGY

How We Did It

  • Local Campaign Launch Strategy: We built the campaign around Baylor Roofing’s service area and positioned the brand in front of people most likely to need roofing help locally.

  • Clear Lead Path: The campaign was focused on making it easy for homeowners to take action, whether that meant calling, scheduling, or visiting the website to learn more.

  • Fast Data Collection: For a first-month campaign, early data matters. We monitored how people were responding so the campaign could be adjusted quickly instead of waiting months to make decisions.

  • Message-Market Fit: We helped Baylor Roofing show up with messaging that made sense for a local roofing company trying to earn trust and stand out in a competitive space.

Conclusion

The Baylor Roofing campaign shows how a strong first-month launch can create immediate traction for a local service business. With the right campaign structure, message, and lead path, Murray Marketing helped Baylor Roofing generate 20 phone calls and appointments while reaching more than 36,000 people in the local market.


This case study highlights how digital advertising can help a growing local company build visibility and start generating measurable opportunities quickly.

Client Testimonial

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"I'm launching a new roofing company. I knew if I needed to stand out in all the noise out there I needed to hire a professional 5 Star marketing company to make me stand out.


Nathan owner of Murray Marketing Svc has made it simple, easy, & fun. Nathan & myself have built a state of the art infrastructure to compete in todays fast moving world.


Nathan started with my logo & story, once that was established it rocked from there. New web site, google page, all social media pages, crm phone system, I could keep going.


Murray Marketing is everything you need to launch a business or freshen up what you have.



Appreciate you Nathan look forward to a life long partnership"

Tommy Bernard, Owner, Baylor Roofing

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