Al's Towing Case Study | Murray Marketing

Al's Towing is a towing company based in Scottsbluff, Nebraska serving the western Nebraska panhandle. They handle the calls that come in at all hours: breakdowns on Highway 26, lockouts in parking lots, accident recovery, and vehicles that need to be moved from point A to point B.

Towing is one of the most competitive local service industries for one reason: when someone needs a tow, they are not comparing websites or reading blog posts. They are pulling out their phone, searching "tow truck near me," and calling whoever shows up first. If you are not the first number they see, you are not getting the call. The second result might as well be the tenth.

Murray Marketing built a local visibility strategy around making sure Al's Towing shows up at the top of that search, at the moment someone in the Scottsbluff area needs help.

Campaign Results: 147 Towing Leads Since August 2025

Every conversion was a phone call. Towing customers do not fill out forms. They call, and they call right now.

als towing company campaign result showing 147 towing leads since august 2025

147

Total Leads

27.72%

Clicked and Called

$34.63

Cost Per Lead

Google Business Profile as the Front Door: In towing, the Google Business Profile IS the website. When someone searches "tow truck Scottsbluff" or "towing near me" from the side of the road, the Google Maps pack is what they see. We optimized every piece of the profile: categories, service descriptions, service areas, hours, and photos. We added all applicable towing services, from roadside assistance and accident towing to vehicle recovery and long-distance tows. A fully built-out profile with the right keywords ranks higher and gives the caller confidence that Al's is a real, established operation.
Showing Up for Emergency and Planned Searches: Towing searches fall into two categories. Emergency searches happen from the side of the road: "tow truck near me," "roadside assistance Scottsbluff," "car broke down need tow." Planned searches happen when someone needs a vehicle moved: "towing company Scottsbluff NE," "flatbed tow truck western Nebraska." We targeted both, because both types of searches produce calls.
Click-to-Call as the Only Conversion That Matters: We did not waste time building landing pages with long paragraphs about towing. When someone needs a tow, they need a phone number. The entire campaign was structured to put Al's Towing phone number in front of the searcher as fast as possible. Everything funneled to a call.
Consistent Visibility in a Small Market: Scottsbluff is not a large metro. The advantage of a small market is that consistent visibility compounds quickly. Drivers who see Al's Towing once start recognizing the name. Over 10 months, that repeated presence built local recall so that Al's became the towing company people think of first.

Towing is not a business where you can afford to "build awareness over time." Every missed call is a job that went to the competitor who showed up first. The Al's Towing campaign shows how a local towing company in a smaller market can dominate local search results and keep the phone ringing by focusing on the one thing that matters: being visible the moment someone needs a tow.

147 calls in 10 months is not just a number. Each of those calls represents a stranded driver, a locked-out vehicle owner, or a business that needed a car moved. For any towing company looking to stay busy, this campaign is a clear example of how the basics, done well and done consistently, produce real results.

Al's Towing Client Testimonial

"In the short time I have worked with Murray Marketing Services, they have taken a load off my shoulders. Extremely knowledgably, honest, detailed to what works for your company. Wants at least monthly meet to see results and how can we do better. I could not ask for a better partner in working for me in marketing my business! VERY satisfied customer and would highly recommend Murray Marketing Services!!"

Todd Gildemaster, Owner, Al's Towing