All Seasons Movers - Over 1,800 Leads in 18 Months Through Google Ads

PROJECT OVERVIEW

All Seasons Movers

All Seasons Movers partnered with Murray Marketing to generate more consistent moving leads in the competitive Chicago market. The campaign focused on reaching people actively searching for moving services and turning that traffic into phone calls and form submissions.

With a targeted Google Ads strategy, Murray Marketing helped All Seasons Movers drive over 1,800 conversions while maintaining a strong conversion rate throughout the partnership.

MOVING LEADS AT SCALE

How We Did It

• High-Intent Google Search Ads: We focused the campaign around people who were actively searching for moving companies, quote requests, and local moving help. This helped keep the campaign centered on ready-to-book traffic instead of general awareness.
  
  
• Lead-Focused Conversion Tracking: We tracked the actions that mattered most, including phone calls and form submissions. This gave us a clear picture of which searches, ads, and landing page actions were producing real opportunities.
  
  
• Ongoing Search Term Optimization: Instead of letting the campaign run on autopilot, we reviewed performance regularly and adjusted targeting based on what was actually driving leads.
  
  
• Ad Copy Built Around Moving Intent: We wrote ads that matched what customers were looking for at the moment they searched, helping All Seasons Movers stand out in a competitive local market.