All Seasons Movers Case Study

Campaign Results: 1,840 Local Moving Leads

Conversions included phone calls and form submissions from people actively looking for moving services in the Chicago area.

1,840

Leads Generated

27.94%

Conversion Rate

$37.93

Cost Per Conversion

High-Intent Google Search Ads: We focused the campaign around people in the Chicago market who were actively searching for moving companies, quote requests, and local moving help. This helped keep the campaign centered on ready-to-book traffic instead of general awareness.
Lead-Focused Conversion Tracking: We tracked the actions that mattered most, including phone calls and form submissions. This gave us a clearer picture of which searches, ads, and landing page actions were producing real moving leads.
Ongoing Search Term Optimization: Instead of letting the campaign run on autopilot, we reviewed performance regularly and adjusted targeting based on what was actually driving conversions.
Ad Copy Built Around Moving Intent: We wrote ads that matched what customers were looking for at the moment they searched, helping All Seasons Movers stand out in a competitive moving market.

The All Seasons Movers campaign shows how a moving company can use Google Ads to turn high-intent local searches into measurable leads. By targeting people searching for moving services, tracking phone calls and form submissions, and optimizing the campaign over time, Murray Marketing helped generate 1,840 conversions in 18 months.

This case study highlights how paid search can become a reliable source of moving leads when the campaign is built around search intent, conversion tracking, and ongoing performance management.