Airboat Adventures Everglades Study

Airboat Adventures Everglades Campaign Overview

Airboat Adventures Everglades offers private, captain-led airboat tours built around a real Florida Everglades experience. The brand stands apart from generic group tours by focusing on private adventures, local knowledge, wildlife encounters, and the story of Captain Greg.

Murray Marketing Services helped promote Airboat Adventures Everglades with a campaign focused on driving bookings for private Everglades tours.

In 60 days, the campaign collected $15,000 from $3,000 in ad spend.

Campaign Results: $15k Collected on $3k Ad Spend in 60 Days

The Airboat Adventures Everglades campaign turned ad spend into real collected revenue during a 60-day campaign period.

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$15,000

Collected Revenue

$3,000

Ad Spend

5x

ROAS

Google Search + Performance Max for Active Searchers: When someone in Miami searches "Everglades airboat tour" or "private airboat ride," they are ready to book. We built campaigns around those high-intent searches and extended reach across Google's display, YouTube, and Maps surfaces through Performance Max. Together, these campaigns drove over 3,800 booking actions.
Meta Ads for Demand Creation: Google captures existing demand. Meta creates it. We ran Facebook and Instagram ads with real wildlife footage, fast airboat turns, and the anti-tourist-trap message no competitor was running. In the first 60 days alone, the campaign collected $15,000 in tour revenue on $3,000 in ad spend.
"Skip the Tourist Trap" Positioning: Every competitor ad looks the same. Generic photos, "Book Your Tour" headlines, group pricing. We positioned Airboat Adventures as the opposite. The ads made a direct comparison: $160 for a crowded ride with strangers, or $200 for a private tour with a lifelong guide. That reframed the price from "expensive" to "better deal."
Captain Greg as the Differentiator: No other Everglades tour company has a named captain with a real backstory. We used his story as the emotional core across both channels, told through captions and real footage. It gave the brand a personality no competitor could replicate.