Hello Beautiful Bridal - Appointments Through Google Ads & Social Media

CASE INTRODUCTION

Hello Beautiful Bridal & Formal Wear

Hello Beautiful Bridal contacted our team in the fall of 2021 to request to increase online appointment bookings through Google Ads and organic social media.

Managing Google Ads Search campaigns for general wedding dresses, plus-size wedding dresses, prom, and mothers of gowns, we have seen great results. Additionally, Murray Marketing manages a seven posts per week social media strategy.

Through our digital marketing efforts, we've brought in the following during the two plus year period of 1/1/2022 - 3/1/2024:

• 236 Bridal Appointments Booked Online
• 403 Store Phone Calls
• 340 Users Sought Directions to the Store
• 59 Contact Form Submissions
• 723% Return On Investment (Only Including Online Appointments)
• $20.72 Cost Per Lead
• 7.5% Conversion Rate

ONLINE LEAD GENERATION

723% Return On Investment

The main conversion objective of the Hello Beautiful Google Ads campaigns is online booked appointments. With full-funnel conversion tracking, we can attribute online appointment bookings directly to its source campaign. Since 2022, our campaigns generated 236 appointments for Hello Beautiful Bridal.

When developing campaigns, we work with the client to determine how much revenue each conversion brings into the business on average. Using the booked appointment metric agreed upon with the Hello Beautiful team; our Google Ads campaign has a 7.23x ROI. Meaning for every $1 we spend on ads, we generate $8.23 in revenue (723%).

Keep in mind, this is online counting appointments booked online. Also driving 403 phone calls and 340 directions to the store, this return is likely much higher!

CAMPAIGN PLATFORM OVERVIEW

Social Media & Google Ads

Murray Marketing Services partners with Hello Beautiful Bridal to implement digital marketing strategy on multiple fronts. From online lead generation through Google Ads to increasing online branding and reach through organic social media. Targeting potential customers on multiple platforms has led to great success for Hello Beautiful, combining online branding with timely ad placement. Our complete digital marketing strategy includes:

• Google Search Ads: General Wedding Dresses
• Google Search Ads: Plus-Size Wedding Dresses
• Google Search Ads: Mothers Of Gowns
• Google Search Ads: Prom Dresses & Tuxes
• Organic Social Media: Instagram 7 Posts Per Week
• Organic Social Media: Facebook 7 Posts Per Week

Campaign Creative Overview

HELLO BEAUTIFUL BRIDAL & FORMAL WEAR

EFFICIENT, COST-EFFECTIVE, HIGH QUALITY

Key Highlights & Campaign Takeaways:

• Dramatic Cost Efficiency: The campaign's Cost Per Lead (CPL) at $20.72 is 71.32% lower than the industry average of $72.24 (Wordstream). This indicates a highly strategic and efficient approach to budget allocation, maximizing the number of leads generated per dollar spent.
  
  
• Exceptional Conversion Rate: With a conversion rate of 7.5%, the campaign outstrips the industry average of 3.03% by a staggering 147.52% (Wordsteam). This underlines the campaign's exceptional ability to resonate with and engage the target audience, prompting a significantly higher proportion of them to take the desired action.
  
  
• Extensive Customer Engagement: The campaign successfully booked 236 bridal appointments online, garnered 403 store phone calls, and led 340 users to seek store directions, showcasing the campaign's broad appeal and effectiveness in encouraging meaningful customer actions.