PuroClean - Increased Service Calls Through Local SEO

CASE INTRODUCTION

PuroClean Emergency Restoration

Murray Marketing Services partners with the North Platte, Nebraska PuroClean office to improve local SEO through Google My Business optimization and content production. Our content strategy involves the following:

  • Promoting local services with keyword optimization.
  • Creating eye-catching graphics.
  • Optimizing the Google My Business Page to its full potential.


From September 2022 - Feb 2023, the PuroClean Google My Business Page has generated the following:

  • 71 Service Phone Calls
  • 96 Website Visits
  • 269 Direction Clicks
  • 1,780 Organic Impressions

PuroClean Local SEO by the Numbers

71

Phone Calls

96

Website Visits

269

Direction Clicks

1,780

Organic Impressions

The Story of PuroClean Emergency Restoration

PuroClean Emergency Restoration Specialists is a local property damage restoration company in North Platte, Nebraska. PuroClean provides water damage restoration, fire damage restoration, and mold removal and restoration services.


Being a local, service-based business, local SEO is crucial to online success. When potential customers are looking for their service, they often turn to Google with searches like "water damage cleanup near me" or "fire restoration company near me". By having an optimized Google My Business profile, our profile can show up before our competitors

.

PuroClean reached out to Murray Marketing Services to increase its lead generation. Murray Marketing Services manages the Google My Business profile and produces Local SEO-rich content that is posted to the profile weekly. This agreement also entails profile optimization, graphic creation, and strategy recommendation

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The goal of our strategy is to generate phone calls, and direction clicks, and increase impression share from targeted SEO content. From September 2022 through February 2023, the Google My Business profile has generated 71 service phone calls, 96 website visits, 269 get directions clicks, and 1,780 impressions.

CAMPAIGN PLATFORM OVERVIEW

Local SEO Services

Local SEO is important for all businesses, but it can especially pay off for service-based businesses. When customers are looking for these types of services, they often turn to a Google search. In PuroClean's case, these searches could be "water damage restoration", or "fire damage restoration near me". Additionally, Google My Business is what I like to call "Google's Local Directory", similar to a phone book of the past. By creating keyword-rich content and optimizing the GMB page, our strategy has generated the following:

  • 71 Service Phone Calls
  • 96 Website Visits
  • 269 Direction Clicks
  • 1,780 Organic Impressions

Campaign Creative Overview

PUROCLEAN EMERGENCY RESTORATION

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more

This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Learn more


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LOCAL SERVICE PHONE CALLS

Phone Calls

Over the past few months, we have generated 71 service phone calls through our content strategy. As the above examples show, we pair our SEO content writing with a strong click-to-call CTA. This click-to-call function makes it easy for clients to contact our team, generating additional jobs for PuroClean.

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TRAFFIC DRIVEN TO LEARN MORE

Organic Impressions

By producing a variety of Local SEO content on the Google My Business Page, we increase the range of keywords we can show for on Google. We produce content for the entire portfolio of PuroClean services and answer vital questions our ideal customers may be asking. Over the past few months, the PuroClean Google My Business page has generated 1,780 organic impressions. That's additional eyes on brand!

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STOP IN AND SEE THE EXPERTS

Get Directions Clicks

An additional metric that is tracked within the PuroClean Local SEO strategy is Get Direction Clicks. These are online users who sought directions to the PuroClean office in North Platte, Nebraska. Over the past few months, 269 customers sought directions to the office. Alongside phone calls, directions to the office are another method for PuroClean to gain leads.

Challenge, Solution, Results

The North Platte PuroClean team contacted Murray Marketing Services to improve their Local SEO performance. Murray Marketing Services worked with Mike Mauch of the PuroClean office to set goals to increase lead generation in the Central Nebraska area.


Murray Marketing Services developed a content strategy to include valuable keywords within content, develop eye-catching graphics, and optimize the Google My Business page best. By creating a wide range of high-value content, the PuroClean page ranks for additional keywords. Furthermore, our strategy has increased lead generation and reach within PuroClean's target market.

 

Over the past few months, the Local SEO strategy has generated 1,780 organic impressions, resulting in 71 phone calls and 269 directions clicks.

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